Sitting down to throw some words on the page is fun, but it’s unlikely to persuade anyone to buy. What does? A 3-step process of research, creativity and experimentation. All backed up by data and analysis.
Step 1 – the research. Let’s find out what your clients say, what they feel and what their deepest desires are.
Step 2 – the writing. We’ll use that research to find words that really resonate with your clients – so they know exactly how and why you’re the one they need.
Step 3 – testing. Let’s see if it works. If it doesn’t? Let’s change it