Consistent leads

More conversions

Zero hustle

Take the guesswork out of your business,

with strategic lead gen copy and funnels that deliver

The ‘secret’ to copy that gets results?

Results like…

A 30% lead rate on a cold outreach campaign.

Or a 50% jump in nurture funnel conversions…with just a few email tweaks.


It’s not a complicated web of upsells, downsells and tripwires…

Or a 2 months long nurture sequence…

It’s not even a swanky, perfectly designed website…

It’s data + empathy = people who trust you enough to buy

Your copy isn’t there to sound nice. 

It’s there to show your audience that you understand them. Not just who they are, but their messy old human heap of feelings, doubts, desires and dreams. Because when people feel understood, they trust you, and they buy from you. 

It’s also there to have you sleeping peacefully and waking up to a flurry of Stripe notifications the morning after a chilled weekend with your family – one where you didn’t open your laptop once.

But that kinda copy doesn’t just show up in my brain, ready to be written…

It’s the result of a process – gathering customer data, analysing it to get inside your prospects’ heads, strategising, editing and testing.

Surprisingly, a lot of businesses skip most of that…

Let’s get inside your customers’ heads

I’m Alice – lead gen strategist + conversion copywriter.

I work across your whole funnel (and yes, you have a lead gen funnel already – even if you don’t think you do) to figure out the best ways to attract and convert new leads. 

That might mean ads, it might mean a webinar, it might mean a quiz – right now, the mechanics don’t matter. 

What does? Understanding your prospects and customers. The rest will follow (that’s a promise)

Alice Cuninghame , Email Copywriter

Wanna see how I follow up on that promise?

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