Take the guesswork out of your business,
with strategic lead gen copy and funnels that deliver
I’m Alice Cuninghame – lead gen strategist and conversion copywriter.
I work across your whole funnel (and yes, you have a lead gen funnel already – even if you don’t think you do) to figure out the best ways to attract and convert new leads.
The ‘secret’ to copy that converts?
With results like…
A 30% lead rate on a cold outreach campaign.
Or a 50% jump in nurture funnel conversions…with just a few email tweaks.
It’s not a complicated web of upsells, downsells and tripwires.
Or a 2 months long nurture sequence.
It’s not even a swanky, perfectly designed website.
Chances are…you’ve tried a few things that felt exciting. You’ve had copy that sounded great, and strategies that seemed solid…
But you still didn’t get the results you hoped for.
Data + empathy = results
Your copy isn’t there to sound nice. It’s there to create trust. Because trust = sales.
It’s also there to have you sleeping peacefully and waking up to a flurry of Stripe notifications the morning after a chilled weekend with your family – one where you didn’t open your laptop once.
But that kind of copy doesn’t just show up in my brain (or yours), ready to be written…
It’s the result of a process – carrying out customer research, analysing it to get inside your prospects’ heads, strategising, editing and testing.
That’s how you add data to empathy. That’s how you get results.
Surprisingly, a lot of businesses skip much of this…but you don’t have to.
Let’s get inside your customers’ heads
To finally see the results you’ve been waiting for, we’ve got to understand your audience, and their messy old human heap of feelings, doubts, desires and dreams
Once we’ve done that, maybe we’ll create some new ads, or develop a quiz funnel, or switch up your nuture sequence. There are all sorts of things we could do, but right now, the mechanics don’t matter.
Once we have the understanding we need – the data + empathy – the rest will follow (that’s a promise).