What is Business Storytelling?
What is business storytelling? Just another buzzword? Or an essential way to connect with your audience and build your authority? We’ve been telling and listening to stories ever since we were wandering hunters, gathering around the campfire each night to tell of the day’s finds and kills. The desire to tell and listen to stories […]
The 4 things you need to do to be a productive business writer
Spending hours stuck to your desk, trying to write that blog post or website update when you’d much rather be out there running your business? Writing can feel like being back at school, trapped in a sticky classroom on a summer afternoon, desperate to be running around the park with an ice cream rather than […]