by alice cuningahme | Jan 1, 2021 | Copywriting, Writing tips
If you’re a small business owner, copywriting is an absolutely essential skill for you to master. Yes, even in the age of AI. Because anyone can ask ChatGPT to write something for them, but unless you know how to write copy that actually sells, you’ll have...
by alice cuningahme | Jul 28, 2020 | Copywriting, Writing tips
5 things you need to know How the hell do you write good web copy for yourself? Everyone hates writing their own web copy. Every copywriter I’ve ever spoken to about this has said they hate writing their own web copy. If you’re not a copywriter, then it’s really not...
by alice cuningahme | Jul 14, 2020 | Content Strategy, Copywriting, Tone-of-voice
Tone of voice is the way you communicate. When you’re speaking, it means the actual sound of your words. Do you sound happy or sad? Bored or enthusiastic? Anxious or relaxed? When you speak, you can say the same word in multiple different ways, with completely...
by alice cuningahme | Jul 7, 2020 | Content Strategy, Content Writing, Copywriting
What is business storytelling? Just another buzzword? Or an essential way to connect with your audience and build your authority? We’ve been telling and listening to stories ever since we were wandering hunters, gathering around the campfire each night to tell of the...
by alice cuningahme | Jun 30, 2020 | Uncategorised
Every single time I want to write something, I answer three questions first. What do I want my reader to know when they’ve read this? What do I want my reader to feel when they’ve read this? What do I want my reader to commit to doing when they’ve read this? KFC....
by alice cuningahme | Apr 12, 2019 | Content Writing, Writing tips
Spending hours stuck to your desk, trying to write that blog post or website update when you’d much rather be out there running your business? Writing can feel like being back at school, trapped in a sticky classroom on a summer afternoon, desperate to be running...
